From guessing to a clear plan
No sales pitch, no fluff. A straightforward diagnostic that tells you exactly where you stand and what to do next.
1. Answer about 30 quick questions
One multiple-choice question per screen, in plain English, about how you attract, convert, and keep customers. Most people finish in 6 to 8 minutes. Progress saves automatically.
2. We score every category
Each answer maps to a 0–100 health score. We weight each category by how much it actually drives revenue for a local business, not all areas are equal.
3. You get a ranked report
An overall score and grade, a category breakdown, your strengths and weaknesses, and high-level recommendations matched to your gaps.
4. Act (with or without us)
Turn your report into your Instant AI Blueprint for the exact steps and templates, or book a free 15-minute intro call and we'll point you at the highest-impact fix first.
Everything we measure
Each one is a place customers are won or lost. Together they make up your Local Marketing Score.
Google Business Profile
×1.4Your #1 source of local discovery. The map pack drives more local calls than your website.
Website
×1.3Speed, clarity, and trust decide whether a visitor calls you or your competitor.
Lead Capture
×1.3Every form, click-to-call, and quote request is a customer raising their hand.
Website Chat
×0.9Instant answers convert browsers into booked jobs, even after hours.
CRM
×1.1Leads without a system to hold them are leads you forget to call back.
Reviews
×1.3Star rating and review volume are the single biggest local trust signal.
Email Marketing
×0.9The cheapest way to turn past customers into repeat revenue.
SMS Marketing
×0.998% open rates. The fastest channel to fill a slow week.
Social Media
×0.8Proof you're active, real, and worth trusting before someone calls.
Advertising
×1.0Paid reach that turns demand into booked appointments, when tracked.
Customer Follow-up
×1.2Speed-to-lead and missed-call recovery decide who wins the job.
Phone & AI Voice
×1.3Every unanswered call is a customer handing the job to a competitor who picked up.
Marketing Strategy
×0.9A documented plan and budget turn scattered tactics into compounding growth.
Lead Tracking
×1.0If you can't see where leads come from, you can't grow what works.
Analytics
×0.8Knowing your numbers turns guessing into compounding decisions.
Automation
×1.0The work that should happen even when you're on a job site.
Customer Experience
×1.0How easy you make it to choose you, pay you, and refer you.
How your score is actually calculated
No black box. Here is the whole method, start to finish.
A worked example
- 1Each question scores 0 to 100. Take the reviews question: “4.7★+ with fresh reviews every week” scores 100, “good rating but reviews trickle in” scores 60, “almost none” scores 10.
- 2Questions average into their category. If your review questions score 60, 55, and 65, your Reviews category is 60/100.
- 3Categories are weighted by revenue impact. Reviews carries a ×1.3 weight because it drives the map pack; a niche channel carries less. Your overall score is the weighted average of all 17.
- 4When you share your business name, we verify what we can against your real public presence, like your actual Google review count, so your score reflects reality, not just your answers.
The grade scale
| A | 90-100 | Market leader |
| B | 80-89 | Strong, with gaps |
| C | 70-79 | Average: leaving money on the table |
| D | 55-69 | At risk: losing customers daily |
| F | 0-54 | Critical: competitors are winning your customers |
Most local businesses land in the C to D range on their first assessment. That is the point: the gaps are where the growth is.
Why our assessment is different
Weighted by impact
A missed-call problem hurts more than an inactive Pinterest. Our weights reflect what actually moves revenue.
Diagnosis before prescription
We find the problem first. Recommendations are a consequence of your gaps, never a default upsell.
Your data is yours
No spam, no reselling. You decide if and when to talk to us.
Built to track over time
Re-assess quarterly and watch your score climb as a scoreboard for your marketing.